Marketing terms, in plain English
Every SEO and marketing word you'll run into, explained the way you'd explain it to a friend. No jargon.
Getting found on Google without paying for ads. You earn the spot with good pages, the right keywords, and a healthy site.
Getting your brand named in AI answers from ChatGPT, Gemini, and Perplexity. The newer cousin of SEO, since buyers now ask AI what to use.
A word or phrase people type into search. The thing you want your page to show up for.
What someone actually wants when they search. Are they learning, comparing, or ready to buy? Match the page to the intent.
The search engine results page. The list of links you see after a search, and where you want to be near the top.
A link from another website to yours. Google treats it like a vote of confidence, so quality ones help you rank.
A rough score for how strong and trusted a whole site is. Higher usually means easier to rank. It's an estimate, not a Google number.
Becoming the go-to site for a whole topic, not just one page. You get there by covering the topic deeply and consistently.
A group of related posts that link to each other and cover a topic from every angle. It builds topical authority.
A link from one of your pages to another. It helps readers and Google move around your site and spreads ranking power.
The short blurb under your title in search results. It doesn't change ranking much, but a good one earns the click.
Hidden code that tells Google exactly what a page is, so it can show rich results like star ratings or FAQs.
Google's checks for how fast and stable your pages feel. Slow or jumpy pages get pushed down.
Experience, Expertise, Authority, and Trust. The signals Google looks for to decide if your content is worth ranking.
The boxed answer at the very top of some searches. Winning it puts you above the number-one result.
The clickable words in a link. They hint to Google what the linked page is about, so they matter for ranking.
A small tag that tells Google which version of a page is the real one, so similar pages don't compete with each other.
How easily search engines can read your site. Broken links, slow servers, and bad setup all hurt it.
Don’t want to learn it? Delegate it.
duqky knows all of this already. Point it at your site and it does the work.